Blogs and Articles
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Resort Brokers is the only Accommodation Brokerage Firm with its own bi-monthly magazine.
Read articles from Industry professionals and market information
Market you property to a dedicated database of buyers and industry professionals Australia Wide
To receive a copy contact Glenn Millar on 0412 1277 804 or email:
glenn@resortsforsale.com.au |
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Marketing Equals Sales
Selling according to the oxford dictionary is “the exchange of goods for an agreed sum of money. This process is generally the end product of a marketing process..
It is in this context that in order to gain a sale most often you need to effectively market your product in order to extend the range of potential buyers and gain the required end result.
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The High Costs of Overpriced Marketing
In the heated real estate market of several years ago, it was common to list your property between 10 and 15% percent more than the expected sale price. This permitted room for your broker to negotiate with the buyer, there were many more around then.
If you adopt this approach today, you'd be lucky to receive any offers. Recently, listings that were priced at or under market value received offers, sometimes multiple offers. Over-priced listings sit on the market unsold. They become “stale” |
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Have you ever wondered how your Management Rights
Business performs compared to your competitors?
MANAGEMENT RIGHTS BENCHMARKING
Survival in today's business climate requires you to spend more time working on your business.
Have you ever wondered how your Management Right business performs compared to your competitors?
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A brand new noosa pitch
Tourism Noosa has appointed George Patterson Y&R Brisbane as its new creative agency after launching a
tender to lead a re-invigoration of the brand and its marketing activities.
Tourism Noosa CEO Steve Cooper said current branding was created in 2004 and it was “time to rethink
who we are, what we are and the markets we aim to attract”.
“The current branding has served us well,” he said.
“It's been great for the baby boomers, but it's only relevant to our present market. |
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For tourism an alluring picture
Market research has found that, far from running out of steam, Noosa's tourism juggernaut is going to
become our billion-dollar baby over the next decade.
And one key to keeping the golden nest egg, without throttling the goose, will be to encourage longer stays
rather than zeroing in on accommodation expansion.
As well, the report by respected economic firm EMDA, commissioned for Tourism Noosa, has helped
show the way forward with the peak promotion body determined to become less reliant on day-trippers by
encouraging more overnight stays.
Tourism Noosa chief executive Steve Cooper said the report |
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Holidays the ‘busiest
on record’ for Noosa
LOWER interest rates, stabilised
petrol prices and sunshine combined to give the Noosa tourism
industry its best September holiday season in three years, Tourism Noosa chief Steve Cooper said.
He said while final figures were
not yet available, information from accommodation and other businesses suggested a turnaround
from last year’s disastrous summer
season. There are also positive
signs, coming into Christmas. |
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Sir Richard upbeat on Coast business
NOOSA investor Sir Richard Branson strongly believes the
Sunshine Coast will emerge from the current financial crisis
largely unscathed.
The flamboyant British entrepreneur, best known for his
Virgin brand of over 360 companies, knows first-hand how
hard it is for small businesses to survive.
From launching a magazine called Student at age... |
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Thinking Outside the Square
I first made contact with Resort Brokers in 1993, when
I purchased a motel leasehold in Mackay, Queensland,
through our managing director, Ian Crooks. I’ve been part
of Ian’s specialist broking team for several years now, but I
know what it is to walk in the shoes of an accommodation
business owner.
The motel I bought had been in receivership and was run
down. With no worthwhile trading figures to benchmark, I
moved my family, including pregnant wife and five year old,
to the sub-tropics. It was a challenge to say the least. |
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Management Rights Benchmarking
Hav eyou ever wondered how your Management Right business performs compared to your competitors? Are you charging enough for your services? Is your return guests program effective? Management Right benchmarking is a powerful tool that can aid managers in answering these questions. |
Disclaimer
Articles listing in this section have been obtained from a number of sources including newspaper, magazine and other sources. They are not necessarily the opinion of Sunshine Coast Management Rights Sales Pty Ltd.
Articles written by the agent are the opinion of the agent and are not necessarily the view of Sunshine Coast Management Rights Sales Pty Ltd.
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Large Gold Coast Management Rights for Sale |
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Letting:
Building Type: Hi Rise
Net Profit: $920,000 |
Location: Main Beach Gold Coast
Advertising:
Total Price: $2 |
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